Everybody Wins
Colorado Livestock Association proves you don’t have to duke it out with animal rights groups.
By Wes Ishmael
“If you set aside your anger, angst and prejudices, if you sit down to truly listen, we’ve proven to ourselves that when you’re genuinely involved you can find acceptable resolutions,” says Bill Hammerich, Chief Executive Officer of the Colorado Livestock Association (CLA).
He’s referring to CLA’s efforts to work with rather than against animal rights groups such as the Humane Society of the United States (HSUS) to phase out the use of veal crates and gestation crates in Colorado.

Picking the Fight
In this case, CLA could accept the outcome of a ballot initiative along the same lines that HSUS intended to pursue, as they are currently with Proposition 2 in California. Along the way, CLA and other livestock groups knew they’d have to spend heavily just to present their side to voters.

“Organizations in Florida and Arizona learned how much time and money it takes to address these ballot initiatives. We were told it would take $5-$10 million to try to even put up a reasonable fight,” says Hammerich. Initiatives in the states he mentions were passed by voters. A poll conducted by Colorado Farm Bureau early on indicated that waging such a fight in Colorado would be an up-hill undertaking.

Never mind the research indicating sow injuries are fewer with gestation crates rather than group pens, for instance, the public can’t be expected to understand that or to necessarily care.

That option would also mean having no say in the language of the proposition or how it was presented to the public. In other words voters—both informed and uninformed—would decide how livestock producers could conduct their business. Livestock producers in other states are also discovering the language of similar successful initiatives expands regulatory authority to the public.

The alternative was unthinkable at the time: sit down with these animal rights folks and try to truly understand why they were pursuing the initiative, what they really hoped to accomplish and how that might actually mesh with the wishes of livestock producers.

The ultimate result was Senate Bill 201, signed into law by Colorado Governor Bill Ritter last May. Briefly, it means the use of veal crates will be phased out within four years, and the use of veal crates will be phased out within 10.

Hammerich credits Bernie Rollin—noted Distinguished Professor or Philosophy at Colorado State University, and an animal welfare advocate—with helping them understand how the other side thinks about issues like this.

Plus, in some ways, the effort was as much about sharing and leveraging consensus that had already been arrived at by some livestock producers. Consider the use of gestation crates. “The swine industry in this state had already resolved that it would work to phase out the use of gestation crates,” says Hammerich. CLA represents the pork industry, too.
Still, having livestock groups and animal rights groups supporting the same legislation was so extraordinary that Hammerich says one of the primary challenges early on was convincing agriculture legislators that yes; this was in fact what the livestock industry wanted.

Enlisting for the Whole Campaign
There were plenty of times Hammerich and other livestock producers involved in the process questioned their decision to engage in the process rather than simply fight. For one thing, such a process takes time. Hammerich and CLA president, Kent Bamford, of Haxtun, CO basically devoted all of their efforts to the process for six months. From beginning to end, the process was about 18 months.

It’s not like CLA didn’t have anything else to do. Like other organizations representing livestock producers, issues like environmental regulations, water quality and quantity, urban encroachment and all the other usual suspects are always front and center, too.
While spearheading livestock producers efforts for the bill concerning gestation and veal crates, CLA was also involved in a coalition of agriculture groups that was successful in securing legislation that enables a pilot program to demonstrate how to expedite the process of legally hiring seasonal immigrant labor.

Can you imagine the gnashing of teeth along the way, especially during the last year as HSUS released the now infamous animal abuse videos?

That’s what Hammerich believes is perhaps even more important than arriving at a solution acceptable to livestock producers. He explains learning how to agree to disagree with groups like HSUS, how to continue to set aside differences in the name of accomplishing a goal of mutual concern, will serve CLA and the other ag-based organizations well heading into the future.

After all, like other issues central to livestock production, animal welfare promises to be a growing constant. As an example, HSUS originally intended to include battery cages for chickens in the same legislation, as they have in ballot initiatives.

Moreover, Hammerich explains CLA is in the initial phase of designing a program to help livestock owners communicate to their employees what type of livestock handling practices are not acceptable under any circumstances.

“We see a lot of opportunities to grow in this area,” says Hammerich. “And not just in producer programs but also in letting the public know how serious livestock producers are about handling livestock humanely.”

In an HSUS news release following passage of the Colorado law, Rollin explains, “This legislation is proof that humane groups and agriculture interests can work together to find common ground and work to toward better treatment of farm animals.”

Hammerich points out both sides of the debate agreed early on that if their efforts were successful, neither would claim victory over the other. CLA and other livestock groups wouldn’t say through advertising and press releases, “Here’s how we beat the animal rights folks.” HSUS and other animal rights activist groups would proclaim that they’d brought the Colorado livestock industry to its knees.

“I have to believe that here in Colorado, whether it’s HSUS or another issues with an adversarial group in a non-agriculture setting, that we’ve learned we don’t have to duke it out. We learned there are way ways to get everyone to come to the table to work it out,” says Hammerich. “It took having everybody involved to resolve this issue. It takes everybody to find the solutions.”
 

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