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Welcome
Western Cowman, the voice of the Western Commercial
Beef Industry, covers the heart of the cow country in 10 Western
States. With Readership of over 20,000, Western cowman
targets the leading commercial and purebred cattlemen in
Arizona, California, Colorado, Idaho, Nevada, New Mexico,
Oregon, Utah, Washington and Wyoming.
Western Cowman
showcases the Western Beef Industry; its most current issues,
its lifestyles, its trends, its advances and its battles.
Western Cowman is about the West and for the West.
Companies wanting to
reach the true heartbeat of the Western Commercial Beef Industry
should include Western Cowman in their promotional plan.
Western Cowman has tremendous following and the current
advertisers' reader response has been tremendous.
All of us here at
Western Cowman are here to assist you with your marketing
plan. If we can help you in any way, please feel free to contact
our experienced, professional staff.
James A. Danekas
Publisher
916/362-2697
Distribution
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Qualified
producers with buying power.
Readers that are the heart of the beef industry in each
state. |
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Rate Card
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ADVERTISING RATES
(Effective August 1, 2007)
(Non-commisionable)
Black-and-White
Page
.................................................$930
2/3 Page ...........................................$720
1/2 Page ...........................................$550
1/3 Page ...........................................$405
1/4 Page ...........................................$310
1/6 Page ...........................................$215
Column inch ......................................$43
Note: To compute the
cost of ad sizes other than the units listed, add the
column inch rate to the next lower ad unit rate shown.
Color Rates
(per page or portion thereof)
Black and white + 1 color
(your specified color)
........................................................
$140
Black and white + 2 color ...................$235
4 color
..............................................$415
With separations and
composite film supplied by advertiser. Separations and
composite film not furnished ............(at cost)
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TERMS:
Due and payable upon receipt
in U.S. currency, 1.5% monthly service charges added
to accounts over 30 days.
ISSUANCE, CLOSING DATES:
Publication issuance is the 1st of the month (i.e.,
February issue mailed February 1st). Combined issues
May/June and July-August are issued mid-period. Closing
dates for space reservations are the 15th of the 2nd
month preceding publication date (i.e., February
magazine closing date is 15 December). Cancellations or
changes after closing dates may be subject to
cancellation and extra production charges. Advertising
for dated events and sales scheduled prior to the 15th
of the month of publication will be accepted at
advertiser’s risk.
COPY REGULATIONS:
All copy subject to publisher’s approval and
publisher reserves the right to label clearly as
“advertisement” any copy that simulates editorial
content.
MISCELLANEOUS:
The publisher shall not be liable for damages beyond the
cost of advertisement in case of typographical error or
omission. Not responsible for alterations or errors in
copy that is not received in type written form.
RATE PROTECTION:
Rates in effect at time contract issued will be in force
through completion of written contract. |
BLEEDS, REVERSES, SCREENS
& PHOTOS:
For color or black bleeds add $25 to space rate.
For reverses add $25 to space rate.
Screens of black or color add $25 to space rate.
Add $15 for each photo used in the ad, except for
complete camera-ready ads.
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INSERTS:
Pre-printed inserts charged
at three-fourths of equivalent space rate (i.e., 4-page
insert same as 3-page black and white ad rate). Must be
adapted for center stitching.
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PRODUCTION CHARGES:
Difficult ads requiring a
substantial amount of extra cost to produce will be
charged at standard shop rates. Additional charges may
be incurred for color builds or traps, drop shadows,
intricate logo work, etc. Every effort will be made to
give the advertiser price quotes on any extra charges
that need to be assessed.
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CIRCULATION
Eight thousand
(8,000) plus copies are distributed to the
leading ranches in Arizona, California,
Colorado, Idaho, Montana, Nevada, New Mexico,
Oregon, Utah, Washington, and Wyoming. Hitting
the heart of the Western Beef Industry. |
Send all advertising
material to:
WESTERN COWMAN
c/o James A. Danekas & Associates, Inc.
3222 Ramos Circle, Suite A
Sacramento, CA 95827
(916) 362-COWS(2697)
FAX (916) 362-4015
Internet:
www.jdaonline.com
Email: jdainc@cwo.com |
MECHANICAL REQUIREMENTS:
Trim size: 8-1/2"x11".
Type area: 44 picas wide, 10" deep.
Width of column: 14 picas single, 29 picas double. Three
columns per page.
Printed by offset process. Material should be camera
ready. (1200 DPI or better).
Additional charge may be made for material submitted
otherwise. |
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