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Pacer Awards 2007
Driving us........ somewhere
By Wes Ishmael
“When basic relationships change, as they have in the corn market with the exploding demand in the industrial usage for corn, trends change. The result is that the past may no longer be a good predictor of the future,” explains Barry Dunn, Executive Director of the King Ranch Institute for Ranch Management in Kingsville, Texas.

Indeed. More than any other force this past year, federally subsidized ethanol production and resultant high corn prices, in turn pushing up other feed prices, have placed the industry in a volatile quagmire, and will for a while (see Will Work for Feed—page 16).

It’s not just a matter of production inputs, ethanol is also rearranging what consumers have to spend for beef. According to a recent report, ethanol has already increased consumer food prices $14 billion annually (see Consumer’s Ethanol Pains—page 16).

“We recognize the importance of the United States diversifying its energy sources to enhance energy security,” said J. Patrick Boyle, president and chief executive officer of the American Meat Institute, one of the study sponsors. “But this study clearly shows that we are reaching a tipping point, and that over-reliance on corn-based ethanol to meet stringent government mandates would further drive up retail food prices, reduce domestic meat and poultry production, and erode our vital meat and grain export markets.”

Since corn price is being driven by demand rather than supply, any hiccup in optimum growing conditions this summer will likely push those prices higher and faster.

There’s a major weather-related hiccup shaping up in the West, too, with drought, which will have plenty to say about how many cows are left to take advantage of the next up-tick in the cattle cycle, which should be a few years down the road.

“For the record, Mike Hayes, Associate Director of the National Drought Mitigation Center (NDMC) says…the worst nationwide drought period in modern history occurred in 1934-1936—the Dust Bowl years when 70% of the nation was experiencing severe or extreme drought. During the worst recent years—2000, 2002 and 2006—Hayes says about 40% of the nation was experiencing the same level of drought.

“What’s more, Hayes explains scientists who analyze tree rings to gather historical climatic data say it appears the drought in the 1930’s was normal by historical standards,” (see Gone Dry—page 58 and When the Grass isn’t There—page 60).

The crux of drought and ethanol-fueled feed prices, alone, mean that the nation’s cowherd is likely to grow less and more slowly than during previous cattle cycles (see Cycle-Static—page 38).
“This cattle inventory cycle essentially began in 2004 with record large returns to cow-calf operations but was then impacted with a dark cloud of BSE and international trade disruptions combined with many cow-calf operations having to deal with the drought of 2006,” explain analysts at the Livestock Marketing Information Center. “The cyclical build-up in the total U.S. cattle and calf inventory has been dampened significantly compared to historical cycles.”

Now, throw in questionable domestic consumer beef demand (see Down, Up, Down Again—page 46).

“Ponder what has occurred during the past few years. The discovery of Bovine Spongiform Encephalopathy boosted cattle prices when Canadian cattle were locked out of the export market and before U.S. cattle were. When it was discovered here, prices took a quick and painful nosedive but recovered quickly…

“Likewise, as corn prices have escalated calf and feeder prices have remained historically strong. Consider that a 50-cent change in corn price typically accounts for about $6-$7/cwt. change in the breakeven purchase price of a 750 lb. steer (assuming deferred futures) according to Cattle-Fax.
“In each case, supply relative to demand has saved the day. Though beef supplies are projected to remain fairly static this year, any decline in demand makes that production worth less. That at the same time input costs continue to increase.”

Domestically, the fact that the percentage of cattle grading Choice remains static at best continues to confound (see Choosing Choice—page 40 and Choice Challenges—page 44).

“It takes about five years for a generation of selection at the seedstock level, and another five years for a generation of selection at the commercial level before we should expect to see much change,” explains Dan Moser, associate animal science professor at Kansas State University. In other words, the ingredients and selection pressure may have been exerted, but there hasn’t been enough time for it to show up phenotypically in the nation’s annual average mix of quality grades.
“There is no obvious, non-genetic trend that would result in a significant increase or decrease in quality grade, with the possible exception of drought,” says Pete Anderson, vice president of Sales and Services for the VetLife Benchmark Performance Program, which collects live performance, carcass and financial data from approximately 40% of al U.S. fed cattle.

The good news is that the beef checkoff—celebrating its 20th year—continues to help producers help themselves individually and collectively meet consumer concerns and expectations (see Worth Celebrating—page 48).

Unresolved Issues Continue
As always, smoldering long-term issues continue to cause volatility, worry and confusion. And, they will until the causes are addressed rather than the symptoms.

Consider immigration reform (see You Ain’t from Around Here—page 64). A lack of logical, enforceable policies continues to affect all businesses, including those engaged in beef production. The Immigration and Naturalization Service raids on packing plants during the past 12 months reminded folks how these policies can impact the cattle market directly and quickly. That’s before considering the liability and dearth of help available to small business owners wanting to hire or retain immigrants legally (see Employers Left Hanging—page 66).

“At its core, illegal immigration is a problem born of the success of our nation. The American Dream is a worldwide attraction, and many are willing to risk their lives to gather even a glimpse of it,” says Mel Martinez, a U.S. senator who is himself an immigrant. “We have a booming economy and a huge demand for all levels of labor. These realities plus our failed immigration policies and porous border have resulted in a 20-year flow of illegal immigration amounting to an estimated 12 million people. As lawmakers, it is not only our duty but our responsibility to address this problem. As a sovereign nation, we must arrive at a solution that satisfies the security of our borders.”
Then of course there is the musty old favorite about limiting packer ownership and other artificial devices aimed at presumably manipulating the market in favor of producers (see Fighting Facts with Feel-good Rhetoric—page 39). That despite a growing body of evidence that when the market is left to its own devices, producers, feeders and packers will figure out the arrangements that best serve everyone, including the consumer.

Most recently, an analysis was conducted by USDA in cooperation with the Department of Justice, the Federal Trade Commission and the Commodity Futures Trading Commission. It examines the extent to which Alternative Marketing Arrangements are used, the impact they have on price cost, and other implications such as consumer demand (see Setting the Captives Free—page 34).
“The report states that the leading reasons ranchers participate in AMAs are the ability to buy or sell higher quality cattle, improve supply chain management, and obtain better prices,” says John McQueen, president of the National Cattlemen’s Beef Association. “The study concludes that restrictions on AMAs would cause a decrease in the supply of cattle, quality of beef, and feeder cattle prices.”

Then of course, there’s the notion of a standardized national system of individual animal identification for the purposes of animal disease surveillance and animal health monitoring—the National Animal Identification System (NAIS—see What the Pilot Studies Found—page 30).
USDA ended the wonderment and momentum for such a system by flip-flopping it’s way to declaring it voluntary (see Almost Here-Already Gone and Influence versus Leadership—page 26).
“When USDA said in effect, ‘Here’s a program, use it if you want,’ they robbed NAIS the opportunity to plug the gaping holes that exist in the nation’s ability to quickly and accurately identify animals who may have come in contact with any other animal that turns up positive for one virulent disease or another.

“The only real incentive for animal ID remains to be the value individual producers see in it for their own management or marketing purposes.”

Through it all, newly standard forces also shape the industry, such as BSE and the havoc it has wreaked in America’s export market. Its effects are so ubiquitous we haven’t even included it as a separate force this year.

There are the basic issues confronting producers, too, like Trichomoniasis, which continues to rob from what could have been, disastrously in some cases, and after all of these years (see Still Trichin’—page 70).

“Best guess studies say that probably 15-20 percent of all western herds have Trich and that 5-10 percent of all range bulls are infected,” explains Gary Thrasher, DVM of Hereford, AZ, a long-time cow-calf veterinarian. “If the incidence is that high, a bunch of us must be living with it and don’t even know it.”

You can agree or disagree with our assessment of the topics we’ve chosen as the primary drivers and wonderments of the cattle industry during the past 12 months, but it would be tough to argue that they’re not poised to alter or are already changing how you do business.

In order to offer a broader historical perspective, and to begin celebrating the 10th anniversary year of Western Cowman we’re also kicking off a year of industry retrospectives in this issue (see Yesterday’s Today—page 80).

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