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Just 5 Questions About.....
By Kindra Gordon
Planning
If you want to be successful, you've got to make time to plany.

Time is already ticking by on the New Year, have you set your goals and plans for the remaining months of 2009 and beyond?

Of planning, Kirk Gadzia likes to use the expression: Don’t start before you finish. He says, “That means don’t start the year before you’ve finished planning your year. Don’t start the day before you’ve planned it out.”

He adds, “I believe we are what we think about.” Thus, he says by having a plan we can better direct what we want to be and accomplish.

Gadzia hails from Bernalillo, New Mexico, and is a certified educator in holistic management. He says a key ingredient to success – be it in ranching, business or personal goals – is taking the time to plan. Here, he shares how a holistic planning approach can enhance the decision making processes that lead to success.

Why is it important to take a holistic approach?
Gadzia explains that holistic simply means “whole.” In fact, he suggests people add the “w” to the word holistic to get “wholistic.” Gadzia says this helps better understand that management and planning needs to address whole situations rather than perceived parts.
“The whole is equal to – not greater than – the sum of its parts and their interrelationships,” says Gadzia. To manage holistically, he emphasizes that the interconnections between the land, people, livestock, wildlife, water, etc. must be recognized.

He further explains that holistic management focuses not only on the financial aspects of an operation – which so many people emphasize – but on the human values or social aspects as well as the ecological values.

As an example of this Gadzia, says “Money is not the end all and be all. When someone passes away they aren’t remembered for the money in their bank account, but instead for the time they gave, the lessons they taught others, and the values they had.”

Where does time management fit into all of this?

Gadzia acknowledges the fact that time is the biggest challenge facing everyone. He jokes, “How many people do you know who find they have more and more time?”
It doesn’t work that way. Instead, we all seem to be busier and busier. Gadzia says, “The best way to get control of that is to plan it out. Your day will fill up, so you need to prioritize your list and have a plan.”

As an example, he suggests every ranch should have a grazing plan. He says, “Don’t figure it out as you go; plan what you are going to do.” Sure, you may need to be flexible with that plan if there is a drought, or conditions change. But, by having a plan to start with you at least have a road map to follow. Similarly he says, “If you never planned it, you would never take a vacation” – and that’s why many people don’t, they didn’t plan it.

Put another way, this might be your “bucket list” – as the recent movie of the same name suggested. It’s a list of things you want to do before you die. And Gadzia says, “So many people think they’ll wait until they retire to get to many of those things, but if you wait, you may not get to it. So you need to plan things.”

Gadzia advises having a family retreat annually with 2-3 days of planning to help set goals and the direction of where you want the operation to go. This should include everyone who is involved in the ranch – family members and employees in management positions. “It can be the hardest and most important work you do all year,” says Gadzia.

What should the planning process entail?
As part of the planning process, Gadzia believes each business (or family) should have a mission statement that highlights the values that are important to them. Gadzia says, “The work is done to produce those values or quality of life, but we often lose site of that.” A mission statement that is reviewed frequently can help keep those values at the forefront.
Gadzia adds, “Sometimes we need to ask if an action is going to lead to the life we desire or away from it – i.e. will it make us more or less happy?”

Also in this planning process, it is important to evaluate the weakest link in the operation and address that. It may be a production practice like overgrazing, or it may be a management issue like poor communication or leadership. But Gadzia emphasizes that things always break down at the weakest link, so that is something that continually needs to be addressed and corrected.

How does planning play a role in profitability?
Gadzia simply says, “Profitability can happen by accident, but usually it takes planning.”
Unfortunately he says the farm and ranch industry has taken more of an attitude that these industries won’t be profitable.

For instance, Gadzia asks ranchers, “How many of you wait and let the accountant tell you if you were profitable?” That’s not the right approach. Instead, ranchers should be monitoring monthly and know where they are at with income and expense – and at the end of the year visit the accountant to seek advice for what to spend the profit on, says Gadzia.

Gadzia continues, “There’s a paradigm in ranching that we don’t have control over price or cost of production, and thus we can’t control our profit.” But, he challenges that way of thinking and says, “Yes, you do have control over being profitable. You can influence price and costs” – and essentially plan to make a profit.

How can you control price?
Gadzia says you can add value to a product rather than just selling a commodity; you can become a better marketer – rather than just selling; and you can be creative. As an example he says, if you only sell your product one day per year, you have limited your opportunity to hit the market just right. But, if you spread out your asset turnover at different times of the year you increase your marketing potential and your profitability potential.

Likewise, Gadzia says cost of production is not out of the rancher’s control. It simply takes determination, creativity and planning to find ways to curb costs.
He concludes, “So the responsibility for profit is our own.”
Looking at the uncertainties in the economy ahead, Gadzia believes planning is more crucial than ever. But he believes opportunities exist.

He says, “This is a time when we can break old cycles. By using holistic planning processes, individuals can take a serious look at what they are doing and why, and if it is working and meeting their goals.

Gadzia notes that complacency is often what gets businesses into trouble. “It’s easy to get back into old habits and not learn the lessons from the past – but opportunities exist and with planning you often have better perspective,” he concludes.

To aid in the time management effort, Gadzia also recommends the Stephen Covey book 7 Habits of Highly Effective People. For more about Gadzia visit his website at www.resourcemanagementservices.com or call 505-867-4685.
 
Just 5 Questions Part Two....
By Kindra Gordon
The National Cowboy Museum
Chuck Schroeder shares his enthusiasm for this special place. If you think museums are just buildings that collect stuff, you’ll be pleasantly surprised by the focus on people and Western stories at the National Cowboy and Western Heritage Museum in Oklahoma City.

What makes this unique from other museums?
Executive director Chuck Schroeder tells that the museum was created to capture the stories of the people who came West with their dreams and visions. As the former chief executive officer of the National Cattlemen’s Beef Association, Schroeder, who is a Nebraska native, is passionate about the ranching industry. In his role at the museum he says “We’re not stuff collectors, but story tellers of the ranching culture…It’s the people who create ranching traditions.”

What is the history behind establishing this national museum and its collections?
Schroeder tells that the museum was created on the premise of many who believed “there ought to be a place…” that would preserve and interpret those stories of Western culture. The National Cowboy Museum opened its doors in Oklahoma City in 1965 with 60,000 square feet of space. Today, the museum spreads across 17 acres, has 220,000 square feet of building space and features 10 permanent galleries.

What are some of the best known galleries in the museum?
The most popular galleries include the American Rodeo Gallery, a Native American Gallery, a Western Performers Gallery and the Frontier West. Traveling exhibitions are also featured throughout the year.

“This really is a grand place that continues to swirl around the original notions to tell the stories of the evolving West,” concludes Schroeder. He call the tremendous art collection the museum’s “heart and soul,” and notes that it is perhaps the finest comprehensive collection of Western and wildlife art, as well as the largest collection of rodeo memorabilia anywhere in the world.

What are some  upcoming events at the museum?
If you are considering a trek to Oklahoma be sure to include this premier museum on your itinerary. In 2009, they have four annual events:
The Western Heritage Awards Banquet on April 18, 2009.
The annual Chuck Wagon Gathering and Children’s Cowboy Festival will be May 30-31, 2009. It features emerging young country and western performers.
The Prix de West Invitational Art Exhibition and Sale is slated for June 12-13, 2009. This features pieces by 100 of the best Western and wildlife artists in the world. After the sale, the art continues to be on exhibit through Sept. 7, 2009.
Then from Sept. 26-Nov. 30, 2009, they’ll feature the Traditional Cowboy Arts Association Exhibit and Sale, with rawhide, saddles and silver.

So, if OKC has the National Cowboy Museum, what’s that other museum in Colorado Springs?

The ProRodeo Hall of Fame and Museum of the American Cowboy is located in Colorado Springs, CO. It is the only museum in the world devoted exclusively to the sport of rodeo and the rodeo cowboy. The museum opened in August 1979, and it’s exhibits allow visitors to trace the history of rodeo and relive the glory of its greatest champions.

For more information about both museums visit www.nationalcowboymuseum.org and www.prorodeohalloffame.com.
 

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