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The Rewards of Hard Work
California rancher Heidi Guertin knows that hard work has helped her build a top quality Red Angus herd.
By
Kindra Gordon
Rancher Heidi Guertin of Lincoln, CA, can be a hard lady to catch on the phone. It’s not that she doesn’t want to visit about her cattle, it’s just that she’s quite busy with the work that goes along with running a ranch that includes 150 Red Angus cows, 50 Black Angus cows and a commercial herd of about 400 head.

But if you get a minute to visit with Guertin, you’ll find that she revels in the work that goes along with raising cattle. Raised on a commercial ranch, Guertin has enjoyed learning about the seedstock business through both the Red and Black Angus that she has raised with her husband Jim and two sons Jesse and Justin for the past decade.

The Guertin’s foray into Red Angus began about nine years ago when son Justin, who was 10 years old at the time, took a steer to the fair and also decided he wanted a registered heifer. After looking at a few different breeds, the Guertins decided on Red Angus.

With her commercial background and Jim’s background growing up with Brangus, the Guertins have continued to expand their Red Angus herd and always maintained an eye on quality. Heidi took the reins of building up the cowherd because Jim, who is a plastering contractor, is equally busy with his construction work.

Heidi does not have a herdsman, but her sons and her brother who also ranches, help with some of the work. She also hires some high school students and mentors local 4-H’ers who are interested in beef cattle. Because of her passion for the beef industry, Guertin’s work with local 4-H’ers even includes loaning kids a heifer so they can go to the fair.

Today, Heidi herself still enjoys going to cattle shows and sales as well. She says, “I’m a workaholic, so shows are kind of my chance to get out and see people.”

They are also a chance for her quality Red Angus genetics to be recognized. For the past six years, Guertin’s Red Angus consignments have earned the top herd sire group award at the Midland Bull Test. She is also a regular consigner of both Red and Black Angus at the Red Bluff Bull Sale. This year, she also consigned to the newly established Madras (OR) Bull Test.

The remainder of Guertin’s cattle are offered for sale private treaty.

Looking ahead, Guertin hopes some of her success with Red Angus will help the breed continue to gain supporters – and for beef producers not to be color-blind. She says, “We [the Red Angus breed] have got good quality. If you peel off the hide, the Red and Black Angus carcass are the same. Red Angus has a lot of good things. We’ve got the size in the breed now. I hope the breed is able to expand.”

Asked why she raises Black Angus as well, Guertin says she likes to cross the blacks and reds for hybrids. She enjoys dabbling in genetics and matings and is especially interested in Black Angus that throw red calves. She recently bought shares of a new Red Angus female that had two Black Angus parents. Guertin says, “Who knows, she might be a new great cow family.”

Of her breeding selection goals, Guertin says her top goal is to produce a herd sire group with consistency. To do so, she stays with basic cow families, and her focus isn’t only on the bull. “My goal is finding the best quality females. If there isn’t good quality on the mother, then the offspring won’t have it,” says Guertin.

To reach her cow herd quality goals, Guertin also maintains strict culling criteria. She says, “Growing up in the commercial world I get criticized for being rough on my cattle, but I’m trying to look out for the little guy. I want my cattle to make them money. If a cow’s not productive and comes up open, I cull her. I don’t care who she is.”

Looking ahead, Guertin says she’s focused on continuing to improve and advance the Red Angus breed. For her, the hard work is about gaining personal satisfaction. She says, “Being able to do well at cattle shows is nice, but being happy with quality of cattle you raise, that’s the most important. And, when people are impressed with the quality of your cattle, that’s my reward.”

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